Wholesale to Retail Price Calculator
Work a wholesale lot down to a landed cost per piece, then up to the retail price that hits the markup you want.
Profit with GST treated properly: tax you collect kept out of revenue, and input credit on your purchases netted off where you can claim it.
9 inputs · Free, no sign-up ·
Estimates only. Rates, fees and specifications change. Confirm against the official source before you rely on a figure — see our disclaimer.
Two mistakes account for most overstated margins, and both are about GST.
The first is counting the tax you collect as revenue. It is not yours: you take it from the customer and hand it to the government, so it belongs outside the margin entirely.
The second is counting the tax you paid on stock as a cost when you can claim it back. A registered seller nets it against what they collected. An unregistered or composition seller cannot - and for them it genuinely is a cost. This calculator asks which you are, because the answer changes the profit.
Both sides are split into a taxable value and the tax on it:
From a tax-inclusive figure: value = amount x 100 / (100 + rate) From a tax-exclusive figure: tax = amount x rate / 100
Then, with input credit claimable:
Revenue = selling price excluding GST Cost = product cost excluding GST GST to pay = GST collected - GST paid on the purchase Net profit = Revenue - fees - other costs - Cost
Without input credit, the cost is the tax-inclusive figure and the whole of the GST collected is payable.
| Symbol | Meaning | Unit |
|---|---|---|
| Taxable value | The sale excluding GST | Rs |
| GST collected | Tax charged to the customer | Rs |
| Input credit | Tax paid on the purchase, if claimable | Rs |
| GST to pay | Collected less input credit | Rs |
Selling at 1,499 including 18% GST, bought at 850 including 18% GST, registered so credit is claimable:
Customer pays 1,499.00 GST collected -228.66 Your revenue 1,270.34 Product cost net of GST -720.34 (850 x 100 / 118) Net profit 550.00 (43.3% margin) GST collected 228.66 Input credit -129.66 (the tax inside the 850) GST to pay over 99.00
Run the same figures as an unregistered seller and the profit falls to 420.34, because the 129.66 of tax paid on the stock stops coming back.
This is arithmetic, not tax advice. It shows how the numbers behave under a stated set of assumptions. Which rate applies to your product, whether you may claim credit, and what you must file are questions for a practitioner who knows your registration.
Because it was never yours. You collect it from the customer on behalf of the government and pass it on. Counting it as revenue inflates both the turnover and the margin, and the money is not there to spend.
On the worked example above, 129.66 a unit. A registered seller claims the tax paid on stock against the tax collected on sales, so the product costs its value net of tax. Without credit the tax paid is simply spent, and the profit falls by that amount.
Usually yes - marketplaces generally charge their commission on the full amount collected from the customer. That is what this calculator assumes. Check your own fee statement, because it is a detail that meaningfully changes the number.
No. It is a pricing tool. It will tell you what a sale leaves you and roughly what tax it generates, but a return depends on your full period of purchases and sales, and on rules this calculator does not model.
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